Essay on Effects of Mass Media on Society
1650 Words7 Pages
In contemporary society, people are strongly influenced by mass media. Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films. The developing technology of mobile phone allows people to do almost everything they can do with the computer. Nowaday, people are living in a world ‘saturated by media sounds and images.’ (McQuail, 2008, p.456) In this essay, a general introduction of social change and media influence will be discussed in the first section. The second section will introduce Golding’s four…show more content…
Obviously, media have some influence on our decision making, especially on our idea of consumption. John Corner (2000, p.379) named it as ‘circumstantial influence’. ‘A holiday programme may convince audiences to visit Greece in summer; a feature on cancer prevention may finally persuade some people towards a healthier diet.’ Good or bad economic news clearly affect business, consumer confidence and have strong influence on financial market. In special times such as war time, disaster or economic crisis, media are more influential. For example, during the period of the Sichuan earthquake in China, almost all Chinese media content focused on the progress of rescue. The media influence was very important for victims to obtain maximal concern from all over the world. Many people devoted themselves into voluntary work to help the victims. Similar situation also happened in Haiti after the earthquake in last month. Global media are focusing on the poor Caribbean country and gathering people from different countries to lend a hand for those earthquake survivors.
News media is one of the most powerful and influential media forms. Golding (1981 cited in McQuail, 2008, p.467) distinguishes four different concepts of news and their effects: ‘planned and short term’, ‘unplanned and short term’, ‘planned and long term’and ‘unplanned and long term’. Planned news can be described for ‘propaganda’, ‘media campaign’, ‘framing news’ and ‘agenda-setting.’ It may
Essay on The Effects of Media on Teenagers
1865 Words8 Pages
Mass media includes Internet, radio, television, mobile devices, and other communication technologies. The existence and power of media influences are strongly recognized as a significant part of the ecology of the young generation. The media has become an inseparable part of the life of teenagers. Nearly every adolescent growing up in the United States is exposed to various encounters with mass media every day. Considering the current influences, the media plays an important role in forming opinions and dictating the actions of the youth culture. The mass media has tremendously affected people’s lifestyle, living patterns, and socialization. Although many people in today’s society could be affected both negatively and positively,…show more content…
Although the interactive quality of video games differs from inactively viewing television or movies, teenagers may still resort to aggressive behavior. Playing video games allow teenagers to become active participants in the game’s script, and therefore benefit from battling in acts of violence. Watching television or movies can negatively affect young people through the violent images and messages that the producers deliver to the audience.
The media has several negative effects on teenagers’ social well-being as well. Advertisements are everywhere, and the way the media portrays super stardom is most likely to have an impact on teens. The young generation is bombarded by advertisements shown on television, the Internet, and magazines towards the female demographic. Advertisers smartly aim products that demand transformation or a way to one’s looks. They specifically try to catch teenage girls at their most susceptible stage when they are still young. Several teenage girls today suffer from inferiority complexes that result in unhealthy eating habits and weight loss due to the advertisements that are portrayed by the media. Teenagers are pressured to make irrational decisions because of the skinny models seen on magazines. Therefore, the body image shown by advertisers causes teenagers to think that having a thin body is “perfect.” Psychologists and eating-disorder experts are also